Too Busy To Shop: Marketing to Multi-Minding Women by Kelley Murray Skoloda


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You're Not Too Busy to Read "Too Busy To Shop"
 
  andHow To Reach Women, 7/17/09 View Review
Too Busy to Shop
 
  The Write Spot, LLC, 7/17/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers
  Earth Times, 4/6/09 View Review
Ketchum's Marketing-to-Women Expert Launches New 'Too Busy to Shop' Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference
  AAAA SmartBrief, 4/22/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers
  UPI.com, 4/6/09 View Review
 
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers
  Philadelphia Business Journal, 4/6/09 View Review
Stores, Brands Tap Into Power of Frugal Bloggers
  Associated Press, 6/3/09 View Review
Stores, Brands Tap Into Power of Frugal Bloggers
  BusinessWeek.com, 6/3/09 View Review
Stores, Brands Tap Into Power of Frugal Bloggers
  Salon.com, 6/2/09 View Review
Ketchum’s Skoloda Helps Marketers Understand the Multi-minded Women
  PopCity, 6/3/09 View Review
Stores, Brands Tap Into Power of Frugal Bloggers
  The Huffington Post, 6/4/09 View Review
Is the Auto Industry Listening on How to Market to Women?
  BlogHer.com, 4/29/09 View Review
NASA Article
  NASA, 5/20/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers
  Yahoo! Finance, 4/6/09 View Review
Marketing to the modern woman
  UsaToday.com, 5/9/09 View Review
Consumer feedback prompts Dell to adjust new site for women
  PrWeekUs.com, 5/19/09 View Review
“M2W e-ssential Exclusives Shares
Rave Reviews”
  M2W E-ssential Exclusives, 1/23/09 View Review
“Too Busy to Shop Named to Amazon.com's Hot New Release List”
  Amazon.com, 3/23/09 View Review
“Kelley Skoloda Quoted on Univision.com on Topic of Celebrity Moms”
  Univision.com, 3/23/09 View Review
5 great books on Marketing to Women: Too Busy to Shop #1
 
  Medialogue.be, 5/14/09 View Review
“Multi-Minding marketers take note: Kelley Skoloda has created a must-read book packed with powerful trend spotting and unique insights on the rapidly expanding and constantly morphing Marketing to Women space.”
  Stacy DeBroff, Best Selling Author, TV Personality, CEO and Founder of Mom Central Consulting, www.momcentral.com
 

 

About The Book: What People Are Saying

Google Blogs Alert: Holding The Purse Strings
  Book Review Column in Business (Vancouver) View Article
Out of the Kitchen, Onto the Couch  
  Letters To The Editor (NY Times) View Article
Social Media Tools: Product Reviews Vs. Twitter
  Marketing To Women Online, 7/17/09 View Review
Marketing to Women Online
  GetEntrepreneurial.com, 7/17/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers
  Entrepreneur.com, 4/21/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers
  Entrepreneur.com, 4/6/09 View Review
Moms: Career coaches, motivators and muses
  The New York Times, 5/7/09 View Review
Marketing to the Modern Woman
  Post-gazette.com, 5/10/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers
  Euroinvestor.co.uk, 5/4/09 View Review
Ketchum's Marketing-to-Women Expert Launches New 'Too Busy to Shop' Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference
  InfoTech.TMCnew.com, 4/22/09 View Review
Moms: Career Coaches, Motivators And Muses
  Forbes.com, 5/4/09 View Review  
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers
  The Wall Street Journal, 4/21/09 View Review
Ketchum exec pens book on reaching women
  DMNews, 5/4/09 View Review  
Marketers: Have You Found The Right Woman?
  CNBC.com, 4/24/09 View Review  
Chris Brogan's review: Too Busy to Shop "a real winner," and "inescapably good for you."
  ChrisBrogan.com, 4/22/09 View Video Review
Adweek Byline "Listen to the Multi-Minders:"
  Adweek.com, 4/20/09 View Review
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers
  FoxBusiness.com, 4/21/09 View Review
Ketchum's Marketing-to-Women Expert Launches New 'Too Busy to Shop' Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference
  Money.AOL.com, 4/22/09 View Review
Are Women Too Busy to Shop?
  Mommy Track'd, 4/14/09 View Review
Too Busy to Shop - an early,
awesome review!
  TheMotherhood.com, 4/14/09
    View Review
Wikio.com Video Review:
  Wikio.com, 4/23/09 View Video Review
Too Busy to Shop? You’re Not Alone!
  BigGreenBreakthrough.com, 4/9/09 View Review

"If you still consider women a marketing niche segment, this book by brand expert Skoloda is a must read." "...this book offers a treasure trove of timely insights on how to better understand and engage women consumers."

  Publishers Weekly, 1/19/09 View Review


“A must-read for every marketer or business owner. Too Busy To Shop addresses the biggest challenge in marketing to women today, multi-minding. Kelley Skoloda provides a better way to reach female consumers and a veritable salon of wisdom via interviews with some of today's most experienced and knowledgeable experts in the field.”

  Marti Barletta, Founder, the Trendsight Group, www.trendsight.com

“Women are the new American super consumers, and Skoloda's sharp insights into women's needs will deepen any company's ability to capitalize on fundamental shifts in female demographics, brand affiliations, shopping patterns and purchasing power.”

  Leslie Morgan Steiner, Editor of the best-selling anthology, Mommy Wars, author of upcoming Crazy Love and featured blogger on www.mommyttrackd.com
 


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