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You're Not Too Busy to Read "Too Busy To Shop" |
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andHow To Reach Women, 7/17/09 View Review |
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Too Busy to Shop |
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The Write Spot, LLC, 7/17/09 View Review |
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New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers |
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Earth Times, 4/6/09 View Review |
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Ketchum's Marketing-to-Women Expert Launches New 'Too Busy to Shop' Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference |
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AAAA SmartBrief, 4/22/09 View Review |
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New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers |
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UPI.com, 4/6/09 View Review |
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New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers |
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| Philadelphia Business Journal, 4/6/09 View Review | |
Stores, Brands Tap Into Power of Frugal Bloggers |
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Associated Press, 6/3/09 View Review |
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Stores, Brands Tap Into Power of Frugal Bloggers |
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BusinessWeek.com, 6/3/09 View Review |
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Stores, Brands Tap Into Power of Frugal Bloggers |
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Salon.com, 6/2/09 View Review |
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Ketchum’s Skoloda Helps Marketers Understand the Multi-minded Women |
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PopCity, 6/3/09 View Review |
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Stores, Brands Tap Into Power of Frugal Bloggers |
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The Huffington Post, 6/4/09 View Review |
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Is the Auto Industry Listening on How to Market to Women? |
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BlogHer.com, 4/29/09 View Review |
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NASA Article |
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NASA, 5/20/09 View Review |
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New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers |
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Yahoo! Finance, 4/6/09 View Review |
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Marketing to the modern woman |
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UsaToday.com, 5/9/09 View Review |
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Consumer feedback prompts Dell to adjust new site for women |
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PrWeekUs.com, 5/19/09 View Review |
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“M2W e-ssential Exclusives Shares Rave Reviews” |
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M2W E-ssential Exclusives, 1/23/09 View Review |
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“Too Busy to Shop Named to Amazon.com's Hot New Release List” |
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Amazon.com, 3/23/09 View Review |
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“Kelley Skoloda Quoted on Univision.com on Topic of Celebrity Moms” |
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Univision.com, 3/23/09 View Review |
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5 great books on Marketing to Women: Too Busy to Shop #1 |
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Medialogue.be, 5/14/09 View Review |
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| “Multi-Minding marketers take note: Kelley Skoloda has created a must-read book packed with powerful trend spotting and unique insights on the rapidly expanding and constantly morphing Marketing to Women space.” | |
| Stacy DeBroff, Best Selling Author, TV Personality, CEO and Founder of Mom Central Consulting, www.momcentral.com | |
About The Book: What People Are Saying |
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| Google Blogs Alert: Holding The Purse Strings | |
| Book Review Column in Business (Vancouver) View Article | |
| Out of the Kitchen, Onto the Couch | |
| Letters To The Editor (NY Times) View Article | |
| Social Media Tools: Product Reviews Vs. Twitter |  |
| Marketing To Women Online, 7/17/09 View Review | |
| Marketing to Women Online |  |
| GetEntrepreneurial.com, 7/17/09 View Review | |
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers |
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Entrepreneur.com, 4/21/09 View Review |
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New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers |
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| Entrepreneur.com, 4/6/09 View Review | |
| Moms: Career coaches, motivators and muses |  |
| The New York Times, 5/7/09 View Review | |
| Marketing to the Modern Woman |  |
| Post-gazette.com, 5/10/09 View Review | |
| New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Potential Female Consumers |  |
| Euroinvestor.co.uk, 5/4/09 View Review | |
| Ketchum's Marketing-to-Women Expert Launches New 'Too Busy to Shop' Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference |  |
| InfoTech.TMCnew.com, 4/22/09 View Review | |
| Moms: Career Coaches, Motivators And Muses |  |
| Forbes.com, 5/4/09 View Review | |
| New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers |  |
| The Wall Street Journal, 4/21/09 View Review | |
| Ketchum exec pens book on reaching women |  |
| DMNews, 5/4/09 View Review | |
| Marketers: Have You Found The Right Woman? |  |
| CNBC.com, 4/24/09 View Review | |
Chris Brogan's review: Too Busy to Shop "a real winner," and "inescapably good for you." |
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| ChrisBrogan.com, 4/22/09 View Video Review | |
| Adweek Byline "Listen to the Multi-Minders:" |  |
| Adweek.com, 4/20/09 View Review | |
New Book, 'Too Busy to Shop: Marketing to Multi-Minding Women,' Identifies How to Capture Attention of Female Consumers |
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| FoxBusiness.com, 4/21/09 View Review | |
Ketchum's Marketing-to-Women Expert Launches New 'Too Busy to Shop' Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference |
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| Money.AOL.com, 4/22/09 View Review | |
| Are Women Too Busy to Shop? |  |
| Mommy Track'd, 4/14/09 View Review | |
| Too Busy to Shop - an early, awesome review! |
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| TheMotherhood.com, 4/14/09 View Review |
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| Wikio.com Video Review: |  |
| Wikio.com, 4/23/09 View Video Review | |
| Too Busy to Shop? You’re Not Alone! | |
| BigGreenBreakthrough.com, 4/9/09 View Review | |
"If you still consider women a marketing niche segment, this book by brand expert Skoloda is a must read." "...this book offers a treasure trove of timely insights on how to better understand and engage women consumers." |
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| Publishers Weekly, 1/19/09 View Review | |
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| Marti Barletta, Founder, the Trendsight Group, www.trendsight.com | |
“Women are the new American super consumers, and Skoloda's sharp insights into women's needs will deepen any company's ability to capitalize on fundamental shifts in female demographics, brand affiliations, shopping patterns and purchasing power.” |
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Leslie Morgan Steiner, Editor of the best-selling anthology, Mommy Wars, author of upcoming Crazy Love and featured blogger on www.mommyttrackd.com |
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