Resources & Links: Too Busy To Shop? You need to market to "Multi-minding" women. Kelley Murray Skoloda Homepage

About The Book: Resources & Links

Bailey, Maria T., and Ulman, Bonnie W., Trillion Dollar Moms: Marketing to a New Generation of Mothers,
Dearborn TradePublishing, 2005

Barletta, Marti, Prime Time Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders,
Kaplan Publishing, 2007

Barletta, Marti, Marketing to Women: How to Understand, Reach, and Increase Your Share of the World’s Largest
Market, Dearborn Trade Publishing, 2003

Brizendine, MD, Louann, The Female Brain,
Morgan Road Books, 2006

Doe, Mimi, Busy But Balanced: Practical and Inspirational Ways to Create a Calmer, Closer Family, St. Martin’s Griffin, 2001

Gladwell, Malcolm, Blink: The Power of Thinking without Thinking,Little, Brown and Company, 2005

Goldstein, Beth, the Ultimate Small Business Marketing
Toolkit, McGraw-Hill, 2007

Li, Charlene and Bernoff, Jeff, Groundswell: Winning in a World Transformed by Social Technologies,
Harvard Business Press, 2008

Morgan Steiner, Leslie, Mommy Wars, Stay-at-Home and Career Moms Face Off on Their Choices, Their Lives, Their Families, Random House, 2006

Passi, Delia, Winning the Toughest Customer: the Essential Guide to Selling to Women, Kaplan Publishing, 2006

Pink magazine, published by Pink Street LLC, Atlanta, GA

Quinlin, Mary Lou, Time Off for Good Behavior: How Hardworking Women Can Take a Break and Change Their Lives,
Broadway Books, 2005

Stephens, Nancy, Customer-Focused Selling: Understanding Customer Needs, Building Trust, and Delivering Solutions… the Smarter Path to Sales Success,
Adams Media Corporation, 1998

Warner, Fara, The Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers – Women, Pearson/Prentice Hall, 2006

Weiner, Mark, Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication, John Wiley & Sons, 2006