Too Busy To Shop: Marketing to Multi-Minding Women by Kelley Murray Skoloda

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M2W Conference

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Mom Central

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About The Book: Resources & Links

Bailey, Maria T., and Ulman, Bonnie W., Trillion Dollar Moms:         Marketing to a New Generation of Mothers,
        Dearborn TradePublishing, 2005

Barletta, Marti, Prime Time Women: How to Win the Hearts, Minds         and Business of Boomer Big Spenders,
Kaplan Publishing, 2007

Barletta, Marti, Marketing to Women: How to Understand, Reach,         and Increase Your Share of the World’s Largest
, Dearborn Trade Publishing, 2003

Brizendine, MD, Louann, The Female Brain,
        Morgan Road Books, 2006

Doe, Mimi, Busy But Balanced: Practical and Inspirational Ways         to Create a Calmer, Closer Family, St. Martin’s Griffin, 2001

Gladwell, Malcolm, Blink: The Power of Thinking without         Thinking,Little, Brown and Company, 2005

Goldstein, Beth, the Ultimate Small Business Marketing
McGraw-Hill, 2007

Li, Charlene and Bernoff, Jeff, Groundswell: Winning in a World         Transformed by Social Technologies,
        Harvard Business Press, 2008

Morgan Steiner, Leslie, Mommy Wars, Stay-at-Home and Career         Moms Face Off on Their Choices, Their Lives, Their         Families, Random House, 2006

Passi, Delia, Winning the Toughest Customer: the Essential         Guide to Selling to Women, Kaplan Publishing, 2006

Pink  magazine, published by Pink Street LLC, Atlanta, GA

Quinlin, Mary Lou, Time Off for Good Behavior: How Hardworking         Women Can Take a Break and Change Their Lives,
        Broadway Books, 2005

Stephens, Nancy, Customer-Focused Selling: Understanding         Customer Needs, Building Trust, and Delivering Solutions…         the Smarter Path to Sales Success,
         Adams Media Corporation, 1998

Warner, Fara, The Power of the Purse: How Smart Businesses Are         Adapting to the World’s Most Important Consumers –         Women, Pearson/Prentice Hall, 2006

Weiner, Mark, Unleashing the Power of PR: A Contrarian’s Guide         to Marketing and Communication, John Wiley & Sons, 2006

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