Too Busy To Shop: Marketing to Multi-Minding Women by Kelley Murray Skoloda

 

The Author

Kelley Murray Skoloda

Kelley Murray Skoloda is an author, an MBA and a public relations executive.
A partner/director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women and is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers. 

Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers and Skoloda’s blog, toobusytoshop.blogspot.com, helped to collect input from women for the book.

Skoloda is a sought-after speaker and commentator on the topic of marketing to women and her work has been featured in Business Week Online, BRANDWEEKMagazine, CNNMoney.com, Today’s Chicago Woman, The Washington Post, PRWeek Magazine and others. She was named one of the most influential women in business in the Pittsburgh region by the Pittsburgh Post-Gazette in its "Women at the Helm" special edition.  She has also served on the advisory board for PINK Magazine and has appeared in a BBC-produced television show, Beat the Boss, which will air on the BBC in 2009.

In her distinguished career she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation. 

Previously, she was the agency’s director of business development, working with agency staffers around the world to build new business.  She oversaw the implementation of the firm’s Customer Relationship Management (CRM) System and activated a global new business network.  Kelley holds a certification in Customer-Focused Selling.

Skoloda earned her M.B.A. from the University of Pittsburgh Katz Graduate School of Business and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees.  She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.



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