About The Book
Publishers Weekly says "this book by brand expert Skoloda is a must read." A must-read for every marketer or business owner, Too Busy to Shop: Marketing to Multi-Minding Women addresses the biggest challenge in marketing to women today, multi-minding. Kelley Skoloda provides a better way to reach multi-minding female consumers and a veritable salon of wisdom via interviews with some of today's most experienced and knowledgeable experts in the field.
Multi-minding is a cultural phenomenon that is here to stay. That's why one study shows women feel they are "packing 38 hours of activity into a 24-hour period." But studies also show that most women feel marketers are ignoring their needs. That's a big mistake considering women spend $3.3 trillion annually on consumer products.
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